Product Reviews and Competition in Markets for Repeat Purchase Products
نویسندگان
چکیده
منابع مشابه
Product Reviews and Competition in Markets for Repeat Purchase Products
this paper examines how information provided by online reviews influences firms’ pricing strategy for repeat purchase products. It is commonly understood that online reviews can reduce consumer uncertainty about product characteristics and, therefore, have the potential to increase product demand and firm profits. However, when considering repeat purchase products, online reviews have an additi...
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Most new product adoption models have focused on single-generation products. Only recently have researchers begun to focus on the importance of analyzing the consumers' purchase demand in multigeneration products. This paper proposes a model that incorporates both initial and repeat purchases, and allows for leap-frogging behavior in multi-generation technological product markets. Whereas most ...
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ژورنال
عنوان ژورنال: Journal of Management Information Systems
سال: 2011
ISSN: 0742-1222,1557-928X
DOI: 10.2753/mis0742-1222270401